Choice models in marketing : economic assumptions, challenges and trends

著者

• Chandukala, Sandeep R.
• Kim, Jaehwan
• Otter, Thomas
• Rossi, Peter E. (Peter Eric)
• Allenby, Greg M. (Greg Martin)

書誌事項

Choice models in marketing : economic assumptions, challenges and trends

Sandeep R. Chandukala ... [et al.]

（Foundations and trends [R] in marketing, 2:2）

now Publishers, c2008

• : pbk

注記

Other authors: Jaehwan Kim, Thomas Otter, Peter E. Rossi, Greg M. Allenby

Includes bibliographical references (p. 77-88)

詳細情報

• NII書誌ID(NCID): BB01008814
• ISBN:
  • 9781601981646
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: ix, 88 p.
• 大きさ: 24 cm
• 親書誌ID:
  • BA89398589