Choice models in marketing : economic assumptions, challenges and trends

Author(s)

• Chandukala, Sandeep R.
• Kim, Jaehwan
• Otter, Thomas
• Rossi, Peter E. (Peter Eric)
• Allenby, Greg M. (Greg Martin)

Bibliographic Information

Choice models in marketing : economic assumptions, challenges and trends

Sandeep R. Chandukala ... [et al.]

（Foundations and trends [R] in marketing, 2:2）

now Publishers, c2008

• : pbk

Note

Other authors: Jaehwan Kim, Thomas Otter, Peter E. Rossi, Greg M. Allenby

Includes bibliographical references (p. 77-88)

Details

• NCID: BB01008814
• ISBN:
  • 9781601981646
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: ix, 88 p.
• Size: 24 cm
• Parent Bibliography ID:
  • BA89398589