Sensory marketing : research on the sensuality of products

Author(s)

• Krishna, Aradhna

Bibliographic Information

Sensory marketing : research on the sensuality of products

edited by Aradhna Krishna

Routledge, c2010

• : hardback
• : pbk

Note

Includes bibliographical references and indexes

• NCID: BB01014067
• ISBN:
  • 9781841697536
  • 9781841698892
• LCCN: 2009039303
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxx, 392 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8001/9
• Subject Headings:
  • LCSH : Marketing -- Psychological aspects
  • LCSH : New products -- Psychological aspects
  • LCSH : Sensuality
  • LCSH : Senses and sensation
  • LCSH : Consumer behavior