Essential Facebook development : build successful applications for the Facebook platform

Author(s)

    • Maver, John
    • Popp, Cappy

Bibliographic Information

Essential Facebook development : build successful applications for the Facebook platform

John Maver, Cappy Popp

(Developer's library)

Addison-Wesley, c2010

  • : pbk.

Available at  / 2 libraries

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Note

Includes bibliographical references and index

Description and Table of Contents

Description

"What sets this title apart is the authors' deep insight of how to leverage the Facebook API to create wildly successful applications. They even provide instructions of how to a/b test, track, and analyze metrics to increase the exposure and engagement of your applications. Their knowledge is practical and after putting their techniques to use, my applications have achieved better results." -Joseph Annuzzi, Jr., App Architect, PeerDynamic.com With more than 250 million active users, Facebook is the world's #1 social networking platform. But developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, two of the world's most experienced Facebook developers show you exactly how to meet those challenges. Essential Facebook Development offers insider guidance and up-to-the-minute best practices for the entire application lifecycle: design, coding, testing, distribution, post-launch monitoring, metrics, and even application marketing. Using extensive real-world examples, John Maver and Cappy Popp reveal why some Facebook applications succeed brilliantly while others fail. Next, they walk through building a complete application using every major component of the Facebook platform. Maver and Popp thoroughly cover Facebook's most important new features, including Facebook Connect, and provide extensive information available nowhere else-from measuring application success to monetization. Coverage includes Thorough introductions to Facebook's current architecture, integration points, and development technologies Discussion of successful Facebook applications-and what makes them successful What every developer must know about Facebook's Terms of Service Creating an effective application infrastructure Creating canvas pages with FBML and IFrames Adding support for profiles, application tabs, and messaging Incorporating JavaScript into Facebook applications with FBJS Integrating Facebook into external sites with Facebook Connect and the Facebook JavaScript Client Library Debugging techniques for Facebook applications Spreading, monitoring, and tuning applications

Table of Contents

Preface xvi Part I: Introduction to Facebook Applications Chapter 1: Facebook Applications: The Basics 3 Chapter 2: Making Great Applications 21 Chapter 3: Platform Architecture Overview 31 Chapter 4: Platform Developer Tools 49 Chapter 5: Facebook Terms of Service and Application Programs 69 Part II: Developing Applications Chapter 6: The Basics of Creating Applications 83 Chapter 7: Building the Canvas 107 Chapter 8: Updating the Profile 133 Chapter 9: Feed Stories, Feed Forms, and Templates 155 Chapter 10: Publisher, Notifications, and Requests 193 Chapter 11: FBJS, Mock AJAX, and Flash 243 Part III: Integrating Facebook into an External Website Chapter 12: Facebook JavaScript Client Library 315 Chapter 13: Facebook Connect 343 Part IV: Post Launch Chapter 14: Measuring Application Success 369 Chapter 15: Spreading and Monetizing Applications 385 Chapter 16: Improving Application Performance and Workflow 399 Part V: Appendices Appendix A: Resources 421 Appendix B: Beta Features 423 Index 427

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