Rethinking marketing : the entrepreneurial imperative

Author(s)

• Schindehutte, Minet
• Morris, Michael H.
• Pitt, Leyland F.

Bibliographic Information

Rethinking marketing : the entrepreneurial imperative

Minet Schindehutte, Michael H. Morris, Leyland F. Pitt

（Entrepreneurship series）

Pearson Prentice Hall, c2009

• : pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BB0103401X
• ISBN:
  • 9780132393898
• LCCN: 2007047241
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxxii, 352 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA86723832