Communication
著者
書誌事項
Communication
（Advertising : critical readings, v. 3）
Berg, 2010
- : set
大学図書館所蔵 件 / 全17件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references
内容説明・目次
内容説明
Advertising is big business in its own right: global spending in 2010 is estimated at $450 billion. Advertising plays a crucial role not only in persuading customers to purchase or consume more of a particular brand or service but also influences taste and choice. This influence extends far beyond commercial goods and services to all areas of life including political parties, religious bodies, and non-profit organisations. In the past 15 years, the internet and the mobile phone have opened up vast new opportunities for advertising-lead marketing based not only on spam but more importantly on data analysis of individual site viewing and purchasing decisions. Amazon is a prime example of driving business in this way.Advertising: Critical Readings brings together the key writings - drawing on both journals and books - to present an authoritative and comprehensive survey of the field. This major reference work will be invaluable to scholars and professionals in Advertising, Business, Media and Communications.The whole work is presented with an introduction and the writings are divided into 4 volumes, organised thematically:Volume 1: History North and South Americas, Europe, Other Markets.
Volume 2: Industry Economic Approaches, Overviews, Clients, Agencies, Media, Internet. Volume 3: Communication Communication, Rhetoric of Images, Deconstructing Ads, Design. Volume 4: Culture Cultural Critiques, Advertising and Consumerism, Magic, Art, Lifestyles, Ethnicity and Minorities, Gender.
目次
VOLUME 1: HISTORY General Introduction Part I: The United States Of America 1. Sidney A. Sherman, "Advertising In The United States" (1900) 2. Emily Fogg-Meade, "The Place Of Advertising In Modern Business" (1901) 3. Ralph Hower, The History Of An Advertising Agency. (1939) 4. Pamela Walker Laird, "Marketing Problems And Advertising Methods As America Industrialized" (1998) 5. Gordon E. Miracle, "An Historical Analysis To Explain The Evolution Of Advertising Agency Services" (1976) 6. William F. Muhs And Donald W. Hendon, "Origin And Early Development Of Outdoor Advertising In The United States" (1986) Part Ii: Europe 7. Paul J. Voss, "Books For Sale: Advertising And Patronage In Late Elizabethan England" (1998) 8. Terry Nevett, "London's Early Advertising Agents" (1977) 9. Sally West, "The Material Promised Land: Advertising's Modern Agenda In Late Imperial Russia" (1998) 10. Judith G. Coffin, "Credit, Consumption, And Images Of Women's Desires: Selling The Sewing Machine In Late Nineteenth Century France" (1994) 11. Patrick Hyder Patterson, "Truth Half Told: Finding The Perfect Pitch For Advertising And Marketing In Yugoslavia, 1950-1991" (2003) 12. Armand Mattelart And Michael Palmer, "Advertising In Europe: Promises, Pressures And Pitfalls" (1991) Part Iii: Rest Of The World 13. Andrew Green, "The Development Of Mass Media In Asia-Pacific: Newspapers And Radio" (2003) 14. Andrew Green, "The Development Of Mass Media In Asia-Pacific: Television" (2003) 15. Robin Jeffrey, "Advertising And Indian-Language Newspapers: How Capitalism Supports (Certain) Cultures And (Some) States, 1947-96" (1997) 16. Steven Kemper, "The Sri Lankan Advertising Business" (2001) 17. Michael H. Anderson, "Transnational Advertising And Politics: The Case Of Indonesia" (1980). 18. J. Wang, "From Four Hundred Million To More Than One Billion Consumers: A Brief History Of The Foreign Advertising Industry In China" (1997) 19. Brian Moeran, "The Development Of Japanese Print And Broadcast Advertising" (1996) 20. Daniel Miller, "History And Size Of The Advertising Industry" (1996) Volume 2: Industry Part I: Approaches To The Study Of The Advertising Industry 1. Collis A. Stocking, "Modern Advertising And Economic Theory" (1931) 2. Nicholas Kaldor, "The Economic Aspects Of Advertising" (1950) 3. Charles H. Sandage, "Some Institutional Aspects Of Advertising" (1973) 4. Gerard J. Tellis, "Advertising's Role In Capitalist Markets: What Do We Know And Where Do We Go From Here?" (2005) 5. D.A. Leslie, "Global Scan: The Globalization Of Advertising Agencies, Concepts, And Campaigns" (1995) 6. Ross D. Petty, "Advertising Law In The United States And European Union" (1997) 7. Peggy J. Kreshel, "John B. Watson At J. Walter Thompson: The Legitimation Of 'Science' In Advertising" (1990) 8. Grant Mccracken, "Culture And Consumption: A Theoretical Account Of The Structure And Movement Of The Cultural Meaning Of Consumer Goods" (1986) Part Ii: Industry Organization 9. E. Jackson Baur, "The Functions Of Ceremony In The Advertising Business" (1949) 10. Mats Alvesson, "Talking In Organizations: Managing Identity And Impressions In An Advertising Agency" (1994) 11. Brian Moeran, "A Dedicated Storytelling Organization: Advertising Talk In Japan" (2007) 12. Brian Moeran, "A Tournament Of Value: Strategies Of Presentation In Japanese Advertising" (1993) 13. Timothy De Waal Malefyt, "Models, Metaphors And Client Relations: The Negotiated Meanings Of Advertising" (2003) 14. Marianne Elisabeth Lien, "The Pizza Superiora Film Project" (1997) 15. Robert J. Morais, "Conflict And Confluence In Advertising Meetings" (2007) 16. Gernot Grabher, "The Project Ecology Of Advertising: Tasks, Talents And Teams" (2002) 17. William Mazzarella, "Citizens Have Sex, Consumers Make Love: Marketing Kamasutra Condoms In Bombay" (2001) 18. Chris Hackley And Arthur J. Kover, "The Trouble With Creatives: Negotiating Creative Identity In Advertising Agencies" (2007) 19. Arthur J. Kover, "Copywriters' Implicit Theories Of Communication: An Exploration" (1995) 20. Brian Moeran, A Japanese Advertising Agency: An Anthropology Of Media And Markets. (1996) 21. Antoine Hennion, Cecile Meadel, And Geoffrey Bowker, "The Artisans Of Desire: The Mediation Of Advertising Between Product And Consumer" (1989) Volume 3: Communication Part I: New Media Forms 1. David M. Helman, "A New Medium For Advertising: The Postcard, 1900-1920" (1988) 2. Herman S. Hettinger, "The Future Of Radio As An Advertising Medium" (1934) 3. David Berkman, "The Not Quite So Inevitable Origins Of Commercial Broadcasting In America" (1987) 4. Jack Gould, "Television: Boon Or Bane?" (1946) 5. Arnold M. Barban And Dean M. Krugman, "Cable Television And Advertising: An Assessment" (1978) 6. Avi Shankar And Brett Horton, "Ambient Media: Advertising's New Media Opportunity?" (1999) 7. Stuart J. Barnes, "Wireless Digital Advertising: Nature And Implications" (2002) 8. Lance Porter And Guy J. Nolan, "From Subservient Chickens To Brawny Men: A Comparison Of Viral Advertising To Television Advertising" (2006) Part Ii: Advertising Style 9. Raymond Williams, "Style In Advertising" (1977) 10. Roland Barthes, "The Rhetoric Of The Image" (1977) 11. Trevor Pateman, "How To Do Things With Images: An Essay On The Pragmatics Of Advertising" (1980) 12. Linda Scott, "Images In Advertising: The Need For A Theory Of Visual Rhetoric" (1994) 13. Edward F. Mcquarrie And David Glen Mick, "Figures Of Rhetoric In Advertising Language" (1996) 14. Sandy Bulmer And Margo Buchanan-Oliver, "Visual Rhetoric And Global Advertising" (2006) 15. Timothy De Waal Malefyt, "From Rational Calculation To Sensual Experience: The Marketing Of Emotions In Advertising" (2007) 16. Barbara B. Stern, "Textual Analysis In Advertising Research: Construction And Deconstruction Of Meanings" (1996) 17. Brian Moeran, "Advertising Sounds As Cultural Discourse" (1984) 18. Mary Sylvester Cline, "This Advertising World" (1928) Part Iii: Advertising Lifestyles 19. Roland Marchand, "Advertising As Social Tableaux" (1985) 20. Russell Belk And Richard Pollay, "Images Of Ourselves: The Good Life In Twentieth Century Advertising" (1985) 21. Shoma Munshi, "Wife/Mother/Daughter-In-Law: Multiple Avatars Of Homemaker In 1990s Indian Advertising" (1998) 22. Sean Redmond, "Thin White Women In Advertising: Deathly Corporality" (2003) 23. Katherine Wallerstein, "Thinness And Other Refusals In Contemporary Fashion Advertisements" (1998) Volume 4: Culture Part I: Cultural Critiques 1. Fred E. Clark, "An Appraisal Of Certain Criticisms Of Advertising" (1925) 2. Marshall Mcluhan, "American Advertising" (1957) 3. Irving S. White, "The Functions Of Advertising In Our Culture" (1959) 4. Vance Packard, "The Question Of Morality" (1960) 5. Daniel J. Boorstin, "The Search For Self-Fulfilling Prophesies" (1963) 6. E. John Kottman, "Truth And Image In Advertising" (1969) 7. Michael Schudson, "Criticizing The Critics Of Advertising: Towards A Sociological View Of Marketing" (1981) 8. James B. Twitchell, "But First A Word From Our Sponsor" (1996) 9. Barbara J. Phillips, "In Defence Of Advertising: A Social Perspective" (1997) 10. Joseph D. Rumbo, "Consumer Resistance In A World Of Advertising Clutter: The Case Of Adbusters" (2002) Part Ii: Cultural Systems: Magic, Art, Gender And Race 11. John F. Sherry Jr., "Advertising As A Cultural System" (1987) 12. Cele Otnes And Linda M. Scott, "Something Old, Something New: Exploring The Relation Between Ritual And Advertising" (1996) 13. Raymond Williams, "Advertising: The Magic System" (1980) 14. Judith Williamson, Decoding Advertisements: Ideology And Meaning In Advertising (1978) 15. Michael Schudson, "Advertising As Capitalist Realism" (1984) 16. Ronald Berman, "Origins Of The Art Of Advertising" (1983) 17. Jackson Lears, "Uneasy Courtship: Modern Art And Modern Advertising" (1987) 18. Michele H. Bogart, "Modernism And Advertising Art" (1995) 19. Del I. Hawkins And Kenneth A. Coney, "Advertising And Sex Roles In Contemporary American Society" (1976) 20. Erving Goffman, Gender Advertisements (1979) 21. Janice Winship, "Women Outdoors: Advertising Controversy And Disputing Feminism In The 1990s" (2000) 22. Marilyn Maness Mehaffy, "Advertising Race/Raceing Advertising: The Feminine Consumer(-Nation), 1876-1900" (1997) 23. Michael K. Green, "Images Of North Americans In Advertising: Some Moral Issues" (1993) 24. Barbara B. Stern, "Gender And Multicultural Issues In Advertising: Stages In The Research Highway" (1999)
「Nielsen BookData」 より