Brand society : how brands transform management and lifestyle

Author(s)

• Kornberger, Martin

Bibliographic Information

Brand society : how brands transform management and lifestyle

Martin Kornberger

Cambridge University Press, 2010

• : hbk
• : pbk

Note

Includes bibliographical references (p. 273-291) and index

Details

• NCID: BB01045606
• ISBN:
  • 9780521898263
  • 9780521726900
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge
• Pages/Volumes: xx, 308 p.
• Size: 26 cm
• Classification:
  • LCC : HD69.B7
  • DC22 : 658.827
• Subject Headings:
  • LCSH : Brand name products
  • LCSH : Brand name products -- Social aspects
  • LCSH : Consumer behavior