The business environment
著者
書誌事項
The business environment
Financial Times Prentice Hall, 2009
6th ed
- : pbk
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注記
Previous ed.: 2006
内容説明・目次
内容説明
By encouraging students to explore the challenges and opportunities managers face in the business environment, the sixth edition of this successful text provides students with a solid foundation from which to build upon their business knowledge.
This thought-provoking book helps students to understand how business organisations operate in economic, political, social, technological, and legal environments. It introduces and analyses the business environment model, enabling students to understand how it can determine business strategy.
The following online resources support the text:
For students: additional resources to enable learning, including a companion website, an online glossary and updated weblinks.
For Instructors:updated teaching resources available including a comprehensive instructors manual, PowerPoint slides and additional multiple choice questions with answers.
目次
I. Introduction
1. Business organisations: the external environment
2. Business organisations: the internal environment
3. The global context of business
International Application: The Car Industry
II. Contexts
4. The political environment
5. The macroeconomic environment
6. The demographic, social and cultural context of business
7. The resource context: people, technology and natural resources
8. The legal environment
9. The ethical and ecological environment
International Application: Migration
III. Firms
10. Legal structures
11. Size and struture of firms
12. Industrial Structure
13. Government and business
International Application: A Lot of Bottle
IV. Markets
14. The market system
15. Market Structure
16. International markets and trade
17. Governments and markets
International Aplpication: The Global Financial Crisis
V. Conclusion
18. The business environment and strategic management
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