GCSE business studies
著者
書誌事項
GCSE business studies
Oxford University Press, 2001
3rd ed
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注記
Previous ed.: 1996
"Revised for new GCSE specifications" -- cover
Includes index
内容説明・目次
内容説明
This popular textbook has been revised to meet the requirements of the new GCSE specifications and the changing world of Business. It is also a useful resource for students taking other examinations at 16+. BL The aims at the beginning of each unit help students map out what they need to know BL A clear, well-illustrated text caters for the needs of a wide ability range BL Case studies and other exercises test understanding BL Summaries of key words and ideas are an aid to revision BL Extension questions test the more able students
目次
- AN INTRODUCTION TO BUSINESS
- 1. The nature and purpose of business activity
- THE SMALL BUSINESS
- 2. Setting up
- 3. What type of business organisation
- 4. Costs, revenues and profits
- 5. Financing the small business
- 6. Keeping the books
- 7. Obtaining equipment and supplies
- 8. Marketing the product
- THE LARGE FIRM
- 9. Expanding the business
- 10. Organising the business
- 11. Communicating
- 12. Production
- 13. Managing people
- 14. Employee relations
- 15. Marketing and selling in a large firm
- THE PUBLIC SECTOR
- 16. State and local government enterprise
- 17. The Government and business
- 18. External influences
- EXAMINATION GUIDANCE
- INDEX
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