Marketing for hospitality and tourism

Author(s)

• Kotler, Philip
• Bowen, John (John T.)
• Makens, James C.

Bibliographic Information

Marketing for hospitality and tourism

Philip Kotler, John T. Bowen, James C. Makens

Pearson, c2010

5th ed., international ed

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB01128339
• ISBN:
  • 9780132453134
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston ; Tokyo
• Pages/Volumes: xxiii, 683 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Hospitality industry -- Marketing
  • LCSH : Tourism -- Marketing
  • LCSH : Hospitality industry -- Marketing -- Case studies
  • LCSH : Tourism -- Marketing -- Case studies