The economic implications of advertising

Author(s)

• Firestone, O. J.
• Institute of Canadian Advertising

Bibliographic Information

The economic implications of advertising

O.J. Firestone ; written under the auspices of the Institute of Canadian Advertising

Methuen, c1967

• : [pbk.]

Note

Includes bibliographical footnotes and index

Description based on 3rd printing, 1968

• NCID: BB01128907
• LCCN: 67024084
• Country Code: cn
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Toronto
• Pages/Volumes: xiii, 210 p.
• Size: 18 cm
• Classification:
  • LCC : HF5813.C2
  • DC : 659.1/0971
• Subject Headings:
  • LCSH : Advertising -- Canada