Advertising, promotion, and other aspects of integrated marketing communications

著者

• Shimp, Terence A.

書誌事項

Advertising, promotion, and other aspects of integrated marketing communications

Terence A. Shimp

South-Western Cengage Learning, c2010

8th ed

注記

Previous ed. : Mason : Thomson/Soouth-Western , c2007

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BB01146487
• ISBN:
  • 9780324593600
• 出版国コード: at
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Australia
• ページ数/冊数: xx, 668 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HF5415.123
  • DC22 : 658.8/2
• 件名:
  • LCSH : Communication in marketing
  • LCSH : Sales promotion
  • LCSH : Advertising
  • LCSH : Direct marketing