Advertising, promotion, and other aspects of integrated marketing communications

Author(s)

• Shimp, Terence A.

Bibliographic Information

Advertising, promotion, and other aspects of integrated marketing communications

Terence A. Shimp

South-Western Cengage Learning, c2010

8th ed

Note

Previous ed. : Mason : Thomson/Soouth-Western , c2007

Includes bibliographical references and indexes

• NCID: BB01146487
• ISBN:
  • 9780324593600
• Country Code: at
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Australia
• Pages/Volumes: xx, 668 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.123
  • DC22 : 658.8/2
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Sales promotion
  • LCSH : Advertising
  • LCSH : Direct marketing