Global strategy

著者

• Peng, Mike W.

書誌事項

Global strategy

Mike W. Peng

South-Western Cengage Learning, c2009

2nd ed

注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Second Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Second Edition, helps you prepare for your exams and for your next job.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB01148438
• ISBN:
  • 9780324590999
• LCCN: 2008931990
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mason, Ohio
• ページ数/冊数: xxx, 526 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD62.4
  • DC22 : 658.4/012
• 件名:
  • LCSH : International business enterprises -- Management
  • LCSH : Globalization
  • LCSH : Strategic planning