Global strategy

Author(s)

• Peng, Mike W.

Bibliographic Information

Global strategy

Mike W. Peng

South-Western Cengage Learning, c2009

2nd ed

Note

Includes bibliographical references and indexes

Description and Table of Contents

Description

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Second Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Second Edition, helps you prepare for your exams and for your next job.

by "Nielsen BookData"

Details

• NCID: BB01148438
• ISBN:
  • 9780324590999
• LCCN: 2008931990
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxx, 526 p.
• Size: 24 cm
• Classification:
  • LCC : HD62.4
  • DC22 : 658.4/012
• Subject Headings:
  • LCSH : International business enterprises -- Management
  • LCSH : Globalization
  • LCSH : Strategic planning