Corporate architecture : building a brand : fashion, banking, telecommunications, automotive

著者

書誌事項

Corporate architecture : building a brand : fashion, banking, telecommunications, automotive

[edited by Alejandro Bahamón, Ana Cañizares, Antonio Corcuera]

W.W. Norton, c2009

タイトル別名

Arquitectura corporativa

大学図書館所蔵 件 / 全4件

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注記

Includes index

内容説明・目次

内容説明

In the fiercely competitive corporate world, brands are obliged to search for sophisticated marketing strategies in order to outshine their competitors and rise above the rest. The implementation of architecture as a marketing tool in order to "build" a corporate image is a phenomenon that in the twenty-first century has produced exceptional buildings designed by world-famous architects to elevate the status of prestigious firms through their association with iconic structures. Corporate Architecture offers an in-depth analysis of this growing trend, exploring not only the buildings themselves but also the history of each firm and its relation to evolving design concepts. Drawn from around the world, the projects documented in these pages in brilliant color photographs and in architects' sketches, plans, and sections, are: Fashion: Prada * Christian Dior * Tod's * Chanel * Louis Vuitton * Uniqlo * Mikimoto * Herchcovitch * Gucci Banking: Borkener Volksbank * Interbank * Caja de Granada * ING * Nord/LB * FIH * Sampension A/S * VP Bank * ABN Amro * MUFG * J. Van Breda * KfW Telecommunications: Telefonica * Nortel * T-Mobile * Dogan Media Group * KPN * Vodafone * Google Automotive: Bugatti * Mercedes Benz * Renault * Toyota * Ferrari * Volkswagen * Citroen * BMW * Mini

目次

  • The buildings featured include: Borkener Volksbank, Borken
  • Caja de Granada, Granada
  • ING, Amsterdam and Budapest
  • Nord/LB, Hanover and Magdeburg
  • FIH, Copenhagen
  • Sampension, Copenhagen
  • VP Bank, Triesen
  • J. VAN BREDA, Antwerp
  • KfW, Frankfurt
  • Telefonica, Toledo and Madrid
  • TMobile, Vienna
  • Dogan Media Group, Ankara
  • KPN, Rotterdam and Amsterdam
  • Vodafone, Lisbon
  • Google, Zurich
  • Bugatti, Molsheim
  • Mercedes-Benz, Salzburg and Stuttgart
  • Renault, Paris
  • Ferrari, Rome and Maranello
  • Volkswagen, Wolfsburg and Dresden
  • CitroA"n, Paris
  • BMW, Leipzig and Munich
  • and MINI, Madrid.

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