Teacher's manual, Marketing management : analysis, planning, and control

Author(s)

• Kotler, Philip

Bibliographic Information

Teacher's manual, Marketing management : analysis, planning, and control

Philip Kotler

Prentice-Hall, c1976

3rd ed

Other Title

Marketing management

Details

• NCID: BB01197080
• ISBN:
  • 0135579422
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: vii, 179 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Study and teaching