Contemporary marketing
著者
書誌事項
Contemporary marketing
South-Western, Thomson Learning, c2002
[2002 ed.]
- : pbk
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注記
Previous (i.e. 10th) ed.: Fort Worth : Harcourt College Publishers, c2001
Includes bibliographical references and indexes
内容説明・目次
内容説明
Boone and Kurtz's Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues.
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