Contemporary marketing

Author(s)

• Boone, Louis E.
• Kurtz, David L.

Bibliographic Information

Contemporary marketing

Louis E. Boone, David L. Kurtz

South-Western, Thomson Learning, c2002

[2002 ed.]

• : pbk

Note

Previous (i.e. 10th) ed.: Fort Worth : Harcourt College Publishers, c2001

Includes bibliographical references and indexes

Details

• NCID: BB01222381
• ISBN:
  • 0030351723
• LCCN: 2001091989
• Country Code: at
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: South Melbourne, Vic. ; London
• Pages/Volumes: 1 v. (various pagings)
• Size: 28 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing