What sticks : why most advertising fails and how to guarantee yours succeeds

Author(s)

Bibliographic Information

What sticks : why most advertising fails and how to guarantee yours succeeds

Rex Briggs and Greg Stuart

Kaplan Pub., c2006

Available at  / 3 libraries

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Note

Includes index

Details

  • NCID
    BB01230561
  • ISBN
    • 9781419584336
  • LCCN
    2006015680
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Chicago
  • Pages/Volumes
    xxi, 275 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
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