Sport management
著者
書誌事項
Sport management
（Active learning in sport）
Learning Matters, 2009
- : pbk
大学図書館所蔵 件 / 全4件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. 230-237) and index
内容説明・目次
内容説明
This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study.
目次
Introduction
An overview of sport management
Enhance graduate employability in sport
Sports marketing
Financial accountability in sports organisations
Strategic management
Human resource management
Planning, monitoring, controlling and evaluating sports organisations
Sports entrepreneurship
Risk management and the sport manager
Sports development
Managing events
Funding, investment and sponsorship in sport
Sport and the law
Sustainability for sports management
「Nielsen BookData」 より