Statistical noise or valuable information : the role of extreme cases in marketing research
著者
書誌事項
Statistical noise or valuable information : the role of extreme cases in marketing research
（Gabler research）
Gabler, 2009
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注記
"Dissertation University of Innsbruck, 2008"--T.p. verso
Bibliography: p. 167-197
内容説明・目次
内容説明
Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. The dissertation concludes that authors may leverage their insights from given data by reporting those cases and their influence on the results.
目次
- Extreme and exceptional phenomena
- Extreme and outlying cases from a data driven perspective
- Practices in marketing research related to extreme cases
- Impact of censoring on the results of a study
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