Strategic marketing planning

Author(s)

• Gilligan, Colin
• Wilson, R. M. S. (Richard Malcolm Sano)

Bibliographic Information

Strategic marketing planning

Colin Gilligan and Richard M.S. Wilson

Butterworth-Heinemann, 2009

2nd ed

• : pbk

Note

Previous ed.: 2003

Includes bibliographical references (p. 519-535) and index

Details

• NCID: BB01292241
• ISBN:
  • 9781856176170
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: x, 552 p.
• Size: 25 cm
• Classification:
  • DC22 : 658.802
• Subject Headings:
  • LCSH : Marketing -- Planning
  • LCSH : Marketing -- Management