High visibility

Author(s)

• Rein, Irving J.
• Kotler, Philip
• Stoller, Martin R.

Bibliographic Information

High visibility

Irving J. Rein, Philip Kotler, Martin R. Stoller

Heinemann, 1987

Note

Includes bibliographical references (p. 340-351) and index

Details

• NCID: BB01293335
• ISBN:
  • 0434910635
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xv, 366 p.
• Size: 25 cm
• Classification:
  • LCC : HM263
  • DC19 : 659.2
• Subject Headings:
  • LCSH : Public relations
  • LCSH : Fame