Consumer behavior : in fashion
著者
書誌事項
Consumer behavior : in fashion
Pearson/Prentice Hall, c2009
2nd ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
For courses in Consumer Behavior in Fashion and Interior Design, as well as similar courses offered in the departments of Sociology, Psychology, and Business.
In addition to contributing to the understanding of why people buy things, this text considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality.
目次
Table of Contents
I. INTRODUCTION
1. Introduction to Fashion Concepts, Theories and Consumer Behavior
2. Cultural Influences on Consumer Behavior
3. Creation and Diffusion of Fashion and Consumer Culture
II. CONSUMER CHARACTERISTICS AND FASHION IMPLICATIONS
4. Individual Consumer Dynamics: Motivations and Values
5. Individual Consumer Dynamics: The Self
6. Demographic Subcultures: Age, Race, and Ethnicity
7. Demographic Subcultures: Income and Social Class
8. Psychographics: Personality, Attitudes, and Lifestyle
9. Consumer Perceptions.
III. FASHION COMMUNICATION AND DECISION MAKING
10. Fashion Communication
11. Individual and Household Decision Making
12. Group Influence and Fashion Opinion Leadership
13. Buying and Disposing
IV. ETHICS AND CONSUMER PROTECTION
14. Ethics, Social Responsibility, and Environmental Issues
15. The Role of Government and Business in Consumer Protection
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