Attitude research reaches new heights

著者

• American Marketing Association. Committee on Attitude Research
• King, Charles W.
• Tigert, Douglas J.

書誌事項

Attitude research reaches new heights

Charles W. King and Douglas J. Tigert, editors

（Marketing research techniques series）（Bibliography series / American Marketing Association, no. 14）

American Marketing Association, [1971?]

注記

Papers presented at the third annual conference of the Attitude Research Committee of the American Marketing Association held in Mexico City during March 1970

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB01406340
• LCCN: 68019467
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: [Chicago]
• ページ数/冊数: vii, 339 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.2
  • DC : 658.83/4
• 件名:
  • LCSH : Attitude (Psychology) -- Testing -- Congresses
  • LCSH : Consumers -- Congresses
  • LCSH : Marketing research -- Congresses
• 親書誌ID:
  • BA04376001
  • BA07399954