Attitude research reaches new heights

Author(s)

• American Marketing Association. Committee on Attitude Research
• King, Charles W.
• Tigert, Douglas J.

Bibliographic Information

Attitude research reaches new heights

Charles W. King and Douglas J. Tigert, editors

（Marketing research techniques series）（Bibliography series / American Marketing Association, no. 14）

American Marketing Association, [1971?]

Note

Papers presented at the third annual conference of the Attitude Research Committee of the American Marketing Association held in Mexico City during March 1970

Includes bibliographical references and index

Details

• NCID: BB01406340
• LCCN: 68019467
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Chicago]
• Pages/Volumes: vii, 339 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.83/4
• Subject Headings:
  • LCSH : Attitude (Psychology) -- Testing -- Congresses
  • LCSH : Consumers -- Congresses
  • LCSH : Marketing research -- Congresses
• Parent Bibliography ID:
  • BA04376001
  • BA07399954