Strategic corporate communication : a global approach for doing business in the new India

Author(s)

• Argenti, Paul A.

Bibliographic Information

Strategic corporate communication : a global approach for doing business in the new India

Paul A. Argenti

McGraw-Hill, c2009

• : hbk

Note

Includes bibliographical references (p. 321-343) and index

Details

• NCID: BB01448996
• ISBN:
  • 9780071549912
• LCCN: 2008011672
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 353 p.
• Size: 24 cm
• Classification:
  • LCC : HD59.6.I4
  • DC22 : 658.4/5
• Subject Headings:
  • LCSH : Corporations -- Public relations -- India
  • LCSH : International business enterprises -- Public relations -- India
  • LCSH : Communication in management