The relationship between advertising and price

Author(s)

• Littlechild, S. C. (Stephen C.)

Bibliographic Information

The relationship between advertising and price

by Stephen Littlechild

Advertising Association, 1982

Note

Includes bibliographical references (p. 29-31)

Details

• NCID: BB01449015
• ISBN:
  • 0902878328
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [London]
• Pages/Volumes: 31 p.
• Size: 21 cm
• Classification:
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising -- Costs
  • LCSH : Pricing