Information processing of bilingual consumers : implications for marketing communications

著者

• Luna, David

書誌事項

Information processing of bilingual consumers : implications for marketing communications

by David Luna

UMI, c1999

注記

Facsim. reprint of the author's thesis (Ph. D.)--University of Wisconsin-Milwaukee, 1999

Bibliography: p. 116-123

UMI no.: 9926945

詳細情報

• NII書誌ID(NCID): BB0145570X
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: x, 125 p.
• 大きさ: 29 cm
• 件名:
  • LCSH : Hispanic American consumers -- United States
  • LCSH : Marketing -- United States
  • LCSH : Psycholinguistics
  • LCSH : Bilingualism