Strategy & analysis in product development

著者

• Turnbull, Peter W.
• Meenaghan, Tony

書誌事項

Strategy & analysis in product development

edited by Peter W. Turnbull and Tony Meenaghan

（European studies in advanced management, 6）

MCB Publications, c1981

統一タイトル

European journal of marketing

注記

Issued as v. 15, no. 6 of European Journal of Marketing

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB01480208
• ISBN:
  • 0861760840
  • 9780861760848
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Bradford, West Yorkshire
• ページ数/冊数: 85 p.
• 大きさ: 25 cm
• 件名:
  • LCSH : New products
  • LCSH : Product management
• 親書誌ID:
  • BA40508649