How to do everything with podcasting
著者
書誌事項
How to do everything with podcasting
McGraw-Hill, c2007
- : pbk
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注記
Includes index
内容説明・目次
内容説明
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees.
Subscribe to, download, and listen to podcasts
Get the right hardware and software
Plan, record, edit, and release your own podcast
Incorporate music, sweeps, interviews, and other elements
Connect with listeners using blogs, live chats, and user-created content
Profit from your podcast through advertising, networking, and merchandising
Tap into support services for help with production, hosting, bandwidth, and more
Create customer-focused or business-to-business podcasts
目次
ForewordAcknowledgmentsIntroductionPart I: Get Started with PodcastingChapter 1: What Is Podcasting?Chapter 2: Who Is Podcasting and WhyChapter 3: Find Podcasts that Suit Your InterestsChapter 4: Download and Subscribe to PodcastsChapter 5: Listen to PodcastsPart II: Produce Your First PodcastChapter 6: Get the Hardware You'll NeedChapter 7: Get the Software You'll NeedChapter 8: Record Your First PodcastChapter 9: Edit Your PodcastChapter 10: Release Your PodcastPart III: Refining Your PodcastChapter 11: Determine What Your Podcast Should AccomplishChapter 12: Define Your AudienceChapter 13: Decide on Your ApproachChapter 14: Incorporate Standard Podcast ElementsChapter 15: Connect with ListenersPart IV: Make Money with Your Podcast Chapter 16: Make Money from Your Podcast Through Advertising and Other MeansChapter 17: Reach Out to Podcast NetworksChapter 18: Sell Merchandise Through Your PodcastChapter 19: Tap into Podcasting Support ServicesPart V: Use a Podcast As a Business Communication ToolChapter 20: Where Podcasting Fits in the Business WorldChapter 21: Your First Business PodcastsChapter 22: Podcast to Your Customers and Other Customers Chapter 23: Podcast to Build Your Company's ReputationChapter 24: Produce a Business-to-Business PodcastChapter 25: Use Internal Podcasts in Your BusinessChapter 26: Use a Podcast to Help Your Small Business CompeteAPPENDIX A: LEGAL CONSIDERATIONSAPPENDIX B: A GUIDE TO PODCASTING RESOURCESAPPENDIX C: PODCASTING GLOSSARYINDEX
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