Wine marketing & sales : success strategies for a saturated market
著者
書誌事項
Wine marketing & sales : success strategies for a saturated market
Wine Appreciation Guild, c2007
大学図書館所蔵 全1件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Long overdue, this comprehensive text provides an in-depth, hands-on approach to every element of wine marketing and sales. Authored by leading wine marketing professors and Napa's most respected wine marketing and communication consultant, this new work covers the initial theoretical concepts to the detailed tactical steps for every wine marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it has already been selected for university classes, but is also accessible for winery owners and staff without formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published. And for wine marketers everywhere who wonder why they ever went into the swamp, this is a book that should give you plenty of ideas about those pesky alligators and how to win them over to your brand.
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