Strategic management : competitiveness & globalization
著者
書誌事項
Strategic management : competitiveness & globalization
South-Western Cengage Learning, c2011
9th ed
- Cases
- Concepts
- タイトル別名
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Strategic management : competitiveness and globalization
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内容説明・目次
- 巻冊次
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Concepts ISBN 9780538753098
内容説明
Introduce strategic management concepts using the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious scholars, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS, 9E provides an intellectually rich, yet thoroughly practical, analysis of strategic management concepts today. This unique text is the only one to integrate the classic industrial organization model with a resource-based view of the firm to give readers a complete understanding of how today's businesses use strategic management to establish sustained competitive advantage. The authors present cutting-edge research and strategic management trends within a strong global focus, using memorable examples from more than 600 companies. A wealth of learning features, CengageNOW online tools, and an electronic business library further help you prepare students to face the broad range of issues confronting mangers today.
- 巻冊次
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Cases ISBN 9780538753111
内容説明
Present the most thorough, up-to-date, and relevant collection of strategic management cases available in this market-leading, comprehensive case text. Developed by highly respected experts and award-winning instructors Hitt, Ireland and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CASES, 9E combines the latest cutting-edge research in strategic management with impeccable scholarship and a practical global focus. A selection of 30 all-new, compelling cases examines a broad range of critical strategic management issues confronting managers today in U.S. as well as global organizations. Many of these timely cases offer full financial data and all are supported by comprehensive Instructor's Case Notes to guide analyses. CengageNOW online teaching tools and a complete electronic business library help keep cases relevant and company data current. Count on this engaging, complete case book to provide the practical understanding today's readers need to apply strategic management tools and techniques to increase performance and strengthen an organization's competitive advantage.
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