Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big

著者

• Hill, Sam
• Rifkin, Glenn

書誌事項

Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big

Sam Hill and Glenn Rifkin

HarperPerennial, 2000, c1999

1st HarperPerennial ed

• : pbk

注記

"A HarperBusiness book"

詳細情報

• NII書誌ID(NCID): BB01574436
• ISBN:
  • 9780887309793
• LCCN: 98031064
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xviii, 277 p.
• 大きさ: 21 cm
• 分類:
  • LCC : HF5415.13.H547 1999
  • DC : 658.8
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Marketing research
  • LCSH : Marketing -- Planning