A system of models for quantitative analysis of marketing new products

Author(s)

• Zif, Jay Jehiel

Bibliographic Information

A system of models for quantitative analysis of marketing new products

by Jehiel Zif

University Microfilms, c1968

Note

Thesis (doctoral)--New York University, 1966

Includes bibliographical references

Details

• NCID: BB01636781
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: viii, 208 leaves
• Size: 21 cm
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Market surveys
  • LCSH : New products
  • LCSH : Marketing -- Mathematical models