The connected customer : the changing nature of consumer and business markets

Author(s)

• Wuyts, Stefan

Bibliographic Information

The connected customer : the changing nature of consumer and business markets

edited by Stefan Wuyts ... [et al.]

Routledge, c2010

• : hardback

Note

Includes bibliographical references and indexes

Details

• NCID: BB01641023
• ISBN:
  • 9781848728370
• LCCN: 2009043127
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, NY
• Pages/Volumes: xviii, 353 p.
• Size: 24 cm
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Branding (Marketing)
  • LCSH : Marketing
  • LCSH : Internet -- Social aspects