The connected customer : the changing nature of consumer and business markets

著者

• Wuyts, Stefan

書誌事項

The connected customer : the changing nature of consumer and business markets

edited by Stefan Wuyts ... [et al.]

Routledge, c2010

• : hardback

注記

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BB01641023
• ISBN:
  • 9781848728370
• LCCN: 2009043127
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York, NY
• ページ数/冊数: xviii, 353 p.
• 大きさ: 24 cm
• 件名:
  • LCSH : Consumer behavior
  • LCSH : Branding (Marketing)
  • LCSH : Marketing
  • LCSH : Internet -- Social aspects