Health services marketing : a practitioner's guide

Author(s)

• Thomas, Richard K.

Bibliographic Information

Health services marketing : a practitioner's guide

Richard K. Thomas

Springer, c2008

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB01780948
• ISBN:
  • 9780387736044
• LCCN: 2007934986
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 160 p.
• Size: 24 cm
• Classification:
  • LCC : RA410.56
  • NLM : 2008 A-157
  • NLM : W 74.1
  • DC22 : 362.1068/8
• Subject Headings:
  • LCSH : Medical care -- Marketing
  • MESH : Marketing of Health Services