Media, organizations and identity
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Media, organizations and identity
Palgrave Macmillan, 2010
- : hardback
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Summary: "The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media" -- Provided by publisher
Includes bibliographical references and index
