Customer behavior : a managerial perspective

Author(s)

• Sheth, Jagdish N.
• Mittal, Banwari

Bibliographic Information

Customer behavior : a managerial perspective

Jagdish N. Sheth, Banwari Mittal

An academic internet publishers (AIPI) publication, c2007

2nd ed

Details

• NCID: BB01805153
• ISBN:
  • 9781428807044
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [S.l.]
• Pages/Volumes: 245 p.
• Size: 28 cm
• Classification:
  • NDC8 : 365
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Consumers' preferences
  • LCSH : Consumer satisfaction
  • LCSH : Marketing