Fostering innovation : 11 1/2 weird ideas that work
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Bibliographic Information
Fostering innovation : 11 1/2 weird ideas that work
（Faculty seminar series : Great ideas from business thought leaders）
Harvard Business School Pub , Stanford Graduate School of Business, c2002
Ver. 1.1
Computer File（Optical Disc）
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System requirements: Intel Pentium III (or equivalent) 650 MHz or higher clock rate; 128MB RAM; Graphics display adapter with a display resolution of 1024 x 768 and a 16-bit color depth; Creative Labs Sound Blaster (or compatible) sound card with speakers or headphones; 16X CD-ROM drive; Microsoft Windows 98/NT/2000/XP; Microsoft Windows Media Player 6.4 through 9.0; Microsoft Internet Explorer 5.0 through 6.0; Adobe Acrobat Reader 5.0
Title from disk label
"Product number 1555C"
"Copyright c2001-2002"
Summary: In this presentation, Professor Sutton argues that those approaches that help a company succeed now are exactly what limits innovation and creativity. To innovate, companies must behave in ways that clash with accepted practice. The 11 1/2 Weird Ideas are practical, but often non-intuitive, tools to generate and experiment with new ideas while still maintaining short-term performance
