Internal corporate venturing

書誌事項

Internal corporate venturing

Robert A. Burgelman

(Faculty seminar series : Great ideas from business thought leaders, . Strategy is destiny ; tool III)

Harvard Business School Pub , Stanford Graduate School of Business, c2006

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System requirements: Intel Pentium III (or equivalent) 650 MHz or higher clock rate; 128MB RAM; Graphics display adapter with a display resolution of 1024 x 768 and a 16-bit color depth; Creative Labs Sound Blaster (or compatible) sound card with speakers or headphones; 16X CD-ROM drive; Microsoft Windows 98/NT/2000/XP; Microsoft Windows Media Player 6.4 through 9.0; Microsoft Internet Explorer 5.0 through 6.0; Adobe Acrobat Reader 5.0

Title from disk label

"Product number 3277C/3277F"

Summary: In this presentation, Professor Robert A. Burgelman presents a framework for understanding how an organization's strategic leadership capability is critical to adaptation and high performance, especially in highly dynamic environments. Through this focus on the details of the strategic activities involved in new business development, Professor Burgelman examines the leadership activities of executives at different levels in the organization. He also explains how the strategy-making process can drive corporate innovation and entrepreneurship

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