Why customers matter
Author(s)
Bibliographic Information
Why customers matter
（Faculty seminar series : Great ideas from business thought leaders）
Harvard Business School Pub., c2002
Version 1.1
Computer File（Optical Disc）
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Note
System requirements: Intel Pentium III (or equivalent) 650 MHz or higher clock rate; 128MB RAM; Graphics display adapter with a display resolution of 1024 x 768 and a 16-bit color depth; Creative Labs Sound Blaster (or compatible) sound card with speakers or headphones; 16X CD-ROM drive; Microsoft Windows 98/NT/2000/XP; Microsoft Windows Media Player 6.4 through 9.0; Microsoft Internet Explorer 5.0 through 6.0; Adobe Acrobat Reader 5.0
Title from disk label
"Product number 1490C"
Summary: Any company that thinks satisfying customers is enough to ensure loyalty bad better think again. This CD-ROM contains the presentation and supporting materials of Professor W. Earl Sasser that are designed to help users understand the need for good customer satisfaction meastures; promote positive customer behavior to increase profitability; and identify the target customers and define strategies to increase that number
