書誌事項

MKTG 2

Lamb, Hair, McDaniel

South-Western Cengage Learning, c2009

Student ed., 2008-2009 ed

  • : student ed. pkg

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注記

Cover title

Accompanied by an access code to online study tools

Includes index

内容説明・目次

内容説明

MKTG 2 delivers exactly what today's students need - and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!

「Nielsen BookData」 より

詳細情報

  • NII書誌ID(NCID)
    BB01885731
  • ISBN
    • 9780324659801
  • LCCN
    2007943568
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Mason, Ohio
  • ページ数/冊数
    x, 326, [38] p.
  • 大きさ
    28 cm
  • 分類
  • 件名
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