RFID : improving the customer experience : one-to-one marketing in real time

著者

• Brazeal, Mickey

書誌事項

RFID : improving the customer experience : one-to-one marketing in real time

Mickey Brazeal

Paramount Market Publishing, c2009

• : pbk.

タイトル別名

Radio frequency identification

注記

Includes bibliographical references (p. 250-255) and index

詳細情報

• NII書誌ID(NCID): BB01898380
• ISBN:
  • 9780980174533
• LCCN: 2010278079
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ithaca, NY
• ページ数/冊数: vii, 264 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.55
• 件名:
  • LCSH : Relationship marketing -- Data processing
  • LCSH : Product management -- Data processing
  • LCSH : Radio frequency identification systems
  • LCSH : Customer relations -- Technological innovations
  • LCSH : Marketing -- Technological innovations