Practical management science

Author(s)

Bibliographic Information

Practical management science

Wayne L. Winston, S. Christian Albright ; with cases by Mark Broadie, Lawrence L. Lapin, William D. Whisler

South-Western Cengage Learning, c2009

Rev. 3rd ed., student ed

  • : student ed. pkg
  • : [text only]
  • : student CD-ROM

Available at  / 3 libraries

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Note

Includes bibliographical references (p. 966-968) and index

Description and Table of Contents

Description

Easy to understand and to the point--and without any jargon--PRACTICAL MANAGEMENT SCIENCE uses an active-learning approach and realistic problems to help you understand and take advantage of the power of spreadsheet modeling. With real examples and problems drawn from finance, marketing, and operations research, you'll easily come to see how management science applies to your chosen profession and how you can use it on the job. The authors emphasize modeling over algebraic formulations and memorization of particular models. The CD-ROMs packaged with every new book include the following useful add-ins: the Palisade Decision Tools Suite (@RISK, StatTools, PrecisionTree, TopRank, and RISKOptimizer); Solver Table, which allows you to do sensitivity analysis; and Premium Solver for Education from Frontline Systems. All of these add-ins have been revised for Excel 2007.

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