Business marketing management : B2B
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Bibliographic Information
Business marketing management : B2B
South-Western Cengage Learning, c2010
10th ed., student ed
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Includes indexes
Description and Table of Contents
Description
Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.
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