Harvard business review on business model innovation
著者
書誌事項
Harvard business review on business model innovation
（Harvard business review paperback books, . Ideas with impact）
Harvard Business School Pub., c2010
- タイトル別名
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Business model innovation
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注記
"Harvard Business Press"--Cover
Includes index
収録内容
- Why business models matter / Joan Magretta
- Disruptive technologies : catching the wave / Joseph L. Bower and Clayton M. Christensen
- Reinventing your business model / Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann
- Building breakthrough businesses within established organizations / Vijay Govindarajan and Chris Trimble
- Discovery-Driven Planning / Rita Gunther McGrath and Ian C. Macmillan
- Mapping your innovation strategy / Scott D. Anthony, Matt Eyring, and Lib Gibson
- Finding your next core business / Chris Zook
- From spare change to real change : the social sector as beta site for business innovation / Rosabeth Moss Kanter
内容説明・目次
内容説明
It takes more than a good product to keep a company successful it takes a strong business model. Whether you're leading an established corporation or launching a new startup, you need to have the right structure in place to reach your goals. With this collection of HBR articles, you'll learn how to establish the business model you need to succeed and execute transformational growth for your business.
目次
Why Business Models Matter Joan Magretta Disruptive Technologies: Catching the Wave Joseph L. Bower, Clayton M. Christensen Reinventing Your Business Model Mark W. Johnson, Clayton M. Christensen, Henning Kagermann Building Breakthrough Businesses Within Organizations Vijay Govindarajan, Chris Trimble Discovery-Driven Planning Rita Gunther McGrath, Ian C. MacMillan Mapping Your Innovation Strategy Scott D. Anthony, Matt Eyring, Lib Gibson Finding Your Next Core Business Chris Zook From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation Rosabeth Moss Kanter About the Contributors Index
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