Principles of direct and database marketing : a digital orientation

Author(s)

• Tapp, Alan

Bibliographic Information

Principles of direct and database marketing : a digital orientation

Alan Tapp

Prentice Hall Financial Times, 2008

4th ed

Note

Previous ed.: 2005

Includes bibliographical references and index

Details

• NCID: BB01944433
• ISBN:
  • 9780273713029
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow ; Tokyo
• Pages/Volumes: xvi, 517 p.
• Size: 25 cm
• Classification:
  • DC22 : 658.872
• Subject Headings:
  • LCSH : Direct marketing
  • LCSH : Database marketing