Marketing communications : theory and applications

Author(s)

• Rossiter, John R.
• Bellman, Steven

Bibliographic Information

Marketing communications : theory and applications

John R. Rossiter and Steven Bellman

Pearson Prentice Hall, c2005

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB01964667
• ISBN:
  • 9781741032697
• Country Code: at
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Frenchs Forest, N.S.W.
• Pages/Volumes: xviii, 500 p.
• Size: 26 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Positioning (Advertising)