YouTube and video marketing : an hour a day
著者
書誌事項
YouTube and video marketing : an hour a day
Wiley Pub., c2009
- : pbk
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注記
Includes index
内容説明・目次
内容説明
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.*
Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks* Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more* Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization* Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics* Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online.
目次
1 A Short History of YouTube. 2 Online Video Marketing. 3 Month 1: Map Out Your Marketing Strategy. 4 Month 2: Optimize Your Video. 5 Month 3: Create Compelling Video Content. 6 Month 4: Create a Channel. 7 Month 5: Engage the YouTube Community. 8 Month 6: Learn Video Production. 9 Month 7: Become a YouTube Partner. 10 Month 8: Trust, But Verify YouTube Insight. 11 Measure Outcomes vs. Outputs. 12 Mysteries of Online Video Revealed.
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