From brand vision to brand evaluation : the strategic process of growing and strengthening brands

Author(s)

• De Chernatony, L. (Leslie)

Bibliographic Information

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

Leslie de Chernatony

Elsevier/Butterworth Heinemann, 2010

3rd ed

Note

Previous ed.: 2001, 2006

Includes bibliographical references and index

Details

• NCID: BB01972596
• ISBN:
  • 9781856177733
• Country Code: ne
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Amsterdam ; Tokyo
• Pages/Volumes: xvi, 376 p.
• Size: 23 cm
• Classification:
  • LCC : HD69.B7
  • DC21 : 658.827
• Subject Headings:
  • LCSH : Brand name products
  • LCSH : Trademrks
  • LCSH : Product management