International business : competing in the global marketplace
著者
書誌事項
International business : competing in the global marketplace
（McGraw-Hill international editions）（International student edition）
McGraw-Hill/Irwin, c2011
8th ed
- : pbk
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Market-defining since it was first introduced, International Business 8e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's: International Business is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.
目次
Part One - Introduction and Overview
Chapter 1- Globalization
Part Two- Country Differences
Chapter 2 National Differences in Political Economy
Chapter 3 Differences in Culture
Chapter 4 Ethics in International Business
Cases:
Google in China
Mired in Corruption-Kellogg, Brown & Root in Nigeria
Part Three - The Global Trade and Investment Environment
Chapter 5 International Trade Theory
Chapter 6 The Political Economy of International Trade
Chapter 7 The Political Economy of Foreign Direct Investment
Chapter 8 Regional Economic Integration
Cases:
NAFTA and the US Textile Industry
Martin's Textiles
Agricultural Subsidies and Development
Boeing versus Airbus
Starbucks Foreign Direct Investment
Part Four - The Global Monetary System
Chapter 9 The Foreign Exchange Market
Chapter 10 The International Monetary System
Chapter 11 Global Capital Markets
Cases:
Argentina's Monetary Crisis
Part Five - The Strategy and Structure of International Business
Chapter 12 The Strategy of International Business
Chapter 13 The Organization of International Business
Chapter 14 Entry Strategy and Strategic Alliances
Cases:
 The Global Automobile Industry
 IKEA
 Downey's SoupPart Six - International Business Operations
Chapter 15 Exporting, Importing, and Countertrade
Chapter 16 Global Production, Outsourcing, and Logistics
Chapter 17 Global Marketing and R&D
Chapter 18 Global Human Resource Management
Chapter 19 Accounting in the International Business
Chapter 20 Financial Management in the International Business
Cases:
Li & Fung
Castrol Oil in Vietnam
China Mobile
「Nielsen BookData」 より
